Healthcare SEO
Patients research for weeks. Ads only meet them at the end.
Healthcare has the longest consideration window and the highest lifetime value in local search. That combination rewards content and trust far more than it rewards budget. Most practices have it backwards.
Free. No sales call required. Delivered in 24 hours.
What makes healthcare search different
Trust is the ranking factor and the conversion factor. Google holds health content to a higher standard, and so does the patient reading it at eleven at night.
Credentials are ranking signals
Practitioner qualifications, review process and author identity are weighted heavily on health content. Anonymous pages struggle no matter how well written they are.
Treatment intent beats service intent
Patients search the treatment, not the practice type. Implants, invisalign, botox, laser. Each of those deserves its own page and almost never gets one.
Reviews decide the booking
Most patients read reviews before booking a first appointment. Volume and recency matter more than a perfect five star average.
The research phase is winnable
Cost, pain, downtime and recovery questions get searched long before a provider is chosen. Being the source of those answers means being the one they book.
Specialisms
Pick your niche.
Each one has its own search behaviour, its own competition and its own plan.
Dentist SEO
Single practice growth and treatment level ranking
Dental Clinic SEO
Multi location and group practice architecture
Med Spa SEO
High value aesthetic treatments and repeat clients
The choice every local business eventually makes
Both produce leads. Only one of them still exists next year without a budget.
Renting leads
- Stops the day the spending stops
- Cost per lead rises every year
- No asset left behind after twelve months
- Position decided by whoever bids highest
Owning leads
- Keeps producing with zero spend
- Cost per lead falls as position holds
- A real asset attached to the business
- Position earned and hard to take from you
Questions people actually ask
Yes, and they differ between the US and UK. Claims, before and after imagery and regulated treatment language all need care. I write inside the rules rather than testing them.
Slower than trades. Two to three months for general terms, six to nine for competitive treatment terms in a large city. The lifetime value makes the wait worth it.
In year one usually yes, because the organic timeline is long. Most practices reduce spend substantially once treatment pages hold position.
Nothing I build requires patient data. Reviews, testimonials and case imagery are handled with consent and within local regulation.
Find out what your organic gap is costing you.
Free audit of your site, your profile and your closest competitor. Delivered in 24 hours.