Local SEO · AEO · GEO
Stop renting leads.
Start owning them.
Every month you pay for ads, you rent leads you never keep. The day the budget stops, the phone stops. I build the organic asset underneath so the calls keep coming when the spending ends.
Trusted by owners across home service and healthcare
4×
average lead growth in 6 months
70%
typical cut in ad spend by month six
24h
to deliver your free audit
1
person on your account — me
Why this keeps happening
Ads are not the problem. Ads being the only thing you have is.
Most local businesses run paid because the organic side was never built properly. There was no SEO foundation, nothing structured for AI answers, and no real map presence. So paid becomes life support instead of a boost.
$0
is what your ad spend is worth the day you pause it. Twelve months of budget, zero assets left behind.
61%
of local clicks go to organic and map results, not the ads sitting above them. You are paying to skip a queue you could be leading.
Rising
cost per click every single year. Organic ranking gets cheaper as it compounds. Paid gets more expensive as you scale.
The difference
Rented leads versus owned leads
Same business, same city, same budget. Only difference is where the money went.
Paid only
- Leads stop the day the card stops
- Cost per lead rises every year
- Competitors can outbid you overnight
- Nothing to show a buyer if you ever sell
- AI assistants never mention your name
- You are invisible the moment budget pauses
Organic foundation
- Leads keep arriving with zero spend
- Cost per lead drops as rankings hold
- Position is earned, not auctioned
- A real asset on your balance sheet
- ChatGPT and Google AI name your business
- Compounds instead of resetting
What I build
Three layers. One outcome.
Search is not one channel anymore. It is the map, the blue links, and the AI answer. Miss one and you leave the majority of your market to someone else.
Local SEO
Google Business Profile built out properly, citations by hand, reviews on a schedule, and location pages that read like a local wrote them — the layer that makes the map pack yours.
AEO
Answer Engine Optimization. Schema, entity data and question-level content so voice assistants and AI overviews recommend your business by name instead of a directory listing.
GEO
Generative Engine Optimization. Getting cited inside ChatGPT, Perplexity and Gemini answers, where a growing share of your customers now ask for a recommendation first.
Industries
I only work in markets I already know how to win.
Two verticals. Seven niches. I know the intent, the seasonality, the average job value and what your competitor is doing wrong in each one.
Home Service SEO
Emergency intent, a service radius, and a phone that has to ring the same hour. Built for contractors who win on availability and trust.
Healthcare SEO
Long consideration windows, high lifetime value, and reviews that carry more weight than any backlink. Built for practices that fill a calendar.
The process
How I work
No packages. No silver, gold, platinum. Every business gets a plan built around what is actually missing in their city and niche.
Step 01
A real audit, by hand
I go through your site, your Google Business Profile and your top three competitors myself. Not a tool export. You get the specific reasons you are losing calls to the shop down the road.
Step 02
A plan for your market
If citations are not your problem, I will tell you and we will not build any. The plan follows the gap, not a checklist someone sold to a hundred other businesses.
Step 03
I do the work myself
The citations, the page changes, the schema, the profile updates. No subcontractors touching your account, which is exactly why the client list stays short.
Step 04
Reporting on revenue
Calls, form fills and booked jobs. Impressions and average position go in the appendix where they belong.
Case studies
What happened when the ads went off.
168
calls per month, up from 40
Emergency plumber, Dallas
Map pack visibility across 14 zip codes in 90 days. Ad budget cut by 70 percent in month six and lead volume still climbed.
+47%
booking form completions
Dental clinic, Manchester
Load time cut from 6.1s to 1.4s and service pages rebuilt around treatment intent. Same traffic, far more booked chairs.
#1
named in AI answers
Med spa, Tampa
Cited directly by ChatGPT and Google AI Overviews for the three highest value treatments in the metro. Zero paid spend behind it.
Testimonials
Loved by owners who stopped renting.
The kind of results that only show up once the foundation is actually built.
“We cut Google Ads by two thirds and the phone rang more, not less. Most new jobs now come from the map pack.”
“Booking completions jumped 47% on the same traffic. He reports on booked chairs, not vanity metrics.”
“When someone asks ChatGPT for the best med spa in our metro, we get named — consults we never paid a cent for.”
“We cut Google Ads by two thirds and the phone rang more, not less. Most new jobs now come from the map pack.”
“Booking completions jumped 47% on the same traffic. He reports on booked chairs, not vanity metrics.”
“When someone asks ChatGPT for the best med spa in our metro, we get named — consults we never paid a cent for.”
“He treats rankings like an asset you own, not a subscription. We went from 40 to 168 calls a month.”
“No packages, no upsells — just a plan for what my market was missing. Ranked across 14 zip codes in 90 days.”
“The free audit alone beat a year with our last agency. One person, doing the work himself — and it shows.”
“He treats rankings like an asset you own, not a subscription. We went from 40 to 168 calls a month.”
“No packages, no upsells — just a plan for what my market was missing. Ranked across 14 zip codes in 90 days.”
“The free audit alone beat a year with our last agency. One person, doing the work himself — and it shows.”
Six months ago we were one paused ad account away from silence. Now the leads come in whether we spend or not. That is the whole difference.
Nadia Brooks · Cornerstone Dental, Manchester
FAQ
All you need to know
Quick answers to the questions owners ask before we start.
No. Turning ads off before the organic side is built is how businesses hurt themselves. Keep paid running, build the foundation underneath it, then reduce spend once organic is carrying real volume. Usually that is month four to six.
First movement in the map pack is normally four to eight weeks. Meaningful call volume is three to six months depending on how competitive your city is and how much foundation already exists.
No. It is me. I take a limited number of clients so each one gets real attention. Nothing is outsourced and nothing runs on autopilot software.
AEO is making sure voice assistants and AI answer boxes recommend you. GEO is making sure ChatGPT, Gemini and Perplexity cite your business when someone asks for a recommendation. Both work off structured data and content shaped as answers, not sales pages.
There is no fixed package. The audit is free and tells you what is actually missing. After that I quote against the specific gaps in your market.
One foundation. Endless leads.
I record a ten minute walkthrough of your site, your Google Business Profile and your closest competitor. You keep it either way.