Case studies
What happened when the ads came down.
Every one of these businesses was buying leads when we started. None of them stopped overnight. The organic side was built underneath first, then spend came down while volume kept going up.
168
calls per month, up from 40
Emergency plumber, Dallas TX
Invisible outside a two mile radius despite spending $6,000 a month on paid. We mapped the service grid, rebuilt the profile, added problem level pages for burst pipes and blocked drains, and cut load time from 5.4s to 1.6s.
- Map pack visibility across 14 zip codes in 90 days
- Ad spend reduced 70 percent by month six
- Total lead volume still climbed while spend dropped
+47%
booking form completions
Dental clinic, Manchester UK
Three locations sharing one duplicated page each and one profile between them. We split the architecture properly, gave every branch its own profile and review flow, and rebuilt treatment pages around implant and invisalign intent.
- Load time cut from 6.1s to 1.4s
- Each branch ranking in its own town
- Implant enquiries up 3x from organic
#1
named in AI answers
Med spa, Tampa FL
Entirely dependent on paid social. Calendar emptied whenever ads paused. We built treatment level pages with real depth, added full medical and service schema, and pushed research phase content on cost and downtime.
- Cited by ChatGPT and Google AI Overviews for three top treatments
- Organic bookings covering 60 percent of the calendar
- Paid social now used for launches only
$0
ad spend after month seven
HVAC company, Fort Worth TX
Spending heaviest in peak season alongside every competitor. We published seasonal content four months ahead of demand and built out repair versus replace pages for the highest value decision point.
- Held map position through two peak seasons
- Maintenance plan signups up 5x
- Paid budget redirected to hiring
2.1x
organic enquiries in six months
Commercial cleaning, Birmingham UK
Ranking only for one off deep clean searches with no contract intent visibility. We rebuilt around recurring and commercial contract keywords and added suburb level pages with real local detail.
- Ranking for contract cleaning across nine areas
- Average contract value up because intent improved
- Cost per lead down 78 percent
+312%
map pack impressions
Electrician, Plano TX
One services page trying to rank for everything. We split it into dedicated panel upgrade, rewiring and EV charger install pages, and published honest cost guides for each.
- EV charger install page ranking first page in 11 weeks
- Average job value up 40 percent
- Enquiries arriving pre educated and easier to close
Questions people actually ask
Yes, from live client accounts. Business names are withheld because most of them do not want competitors knowing what they are doing.
Because that is who comes to me. Businesses that already rank organically rarely go looking for help. The pattern is always the same: spend is working but it never stops needing to.
Between four and nine months for the results shown. Trades move faster than healthcare. Large metros move slower than smaller ones.
Ask in the audit request and I will send the closest match with more detail on what was actually done.
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