Overview
A luxury day spa in Ballarat struggled to attract new customers despite offering premium spa treatments. Their Google Business Profile wasn’t ranking well, and they weren’t getting enough calls or bookings. After optimizing their GMB profile and implementing a local SEO strategy, their business saw a 40% increase in bookings within three months.
Challenges
- The Google Business Profile was not fully optimized (missing descriptions and poor keyword usage).
- Inconsistent NAP (Name, Address, Phone Number) details across online directories.
- Low engagement on the GMB listing (few photos, no posts, and limited customer interaction).
- Not having enough reviews makes the business less trustworthy than its competitors.
- The website lacked local SEO optimization, affecting rankings in local searches.
Our Strategy
1. Google Business Profile Optimization
- Updated business details to ensure accuracy across all platforms.
- Optimized the business description with local keywords like “Best Day Spa in Ballarat.”
- Uploaded high-quality photos of the spa, services, and facilities to increase engagement.
- Created weekly Google Posts to showcase promotions, seasonal offers, and wellness tips.
- Enabled GMB messaging to allow customers to contact the spa easily.
2. Local SEO and Citation Building
- Fixed inconsistent NAP details across 50+ directories (Google, Yelp, SpaFinder, etc.).
- Improved Google Maps rankings by optimizing local business signals.
- Built local backlinks to improve search authority.
3. Review Generation Strategy
- Implemented a follow-up system asking satisfied clients for Google reviews.
- Used a QR code at the spa for easy review submission.
- Responded to every review professionally, boosting trust and engagement.
4. Website and On-Page SEO Enhancements
- Optimized the website with local service keywords (e.g., “Luxury Spa in Ballarat”).
- Added an embedded Google Map to boost local SEO.
- Improved website speed and mobile-friendliness for a better user experience.
Results (After 3 Months)
- GMB Ranking: Improved from #9 to #3 for “Best Day Spa in Ballarat.”
- Calls & Inquiries: Increased by 50% through GMB.
- Website Traffic: Grew by 60%, with more visitors from Google search.
- Reviews: Increased from 15 to 100+, improving trust and credibility.
- Appointments: Monthly bookings increased by 40%.
Conclusion
With strategic GMB optimization and a local SEO approach, this day spa transformed its online presence and significantly boosted customer bookings. By maintaining an active GMB profile, responding to reviews, and consistently optimizing its local SEO, it attracts more clients and stays ahead of competitors.
